Friday, March 26, 2010

Born in the USA: Lancia, Fiat, and Alfa Romeo Jobs Coming to North America


Automotive News reports that Fiat's Italian manpower is being cut by 5,000 (approximately 6.25% of its total workforce in Italy) while "increasing domestic production to 900,000 units in 2012 from 661,100 units in 2009."

Fiat's response: "Media speculation about the plan's contents [is] 'premature and groundless.'"

Part of the supposed shift involves a decrease in models built, from fourteen to nine, while ramping-up production of the survivors.

Hit really hard will be Fiat's plant in Mirafiori, Turin. "Mirafiori builds the Fiat Punto Classic, Idea and Multipla models, the Lancia Musa and Alfa MiTo. Fiat is remodeling the plant to use a single line to build the Alfa Romeo MiTo and two new small minivans to replace the Idea and Multipla."

The Mirafiori plant is set to ax nearly 50% of its 5,840 workers; that's in addition to the 1,400 that are getting the boot in Termini Imerese, Sicily (where the Lancia Ypsilon is built), the 1,500-2000 in Pomigliano (being outfitted to built only the Panda replacement), and 500 workers at the Cassino plant.

Fiat is said to be bringing some production over to Chrysler's North American manufacturing facilities, which would then export the vehicles back to Europe.

Numbers from Chrysler are in the neighborhood of 270,000 Fiats, Lancias, and Alfas (plus 100,000 500s in Mexico) built on this side of the Atlantic by 2014.

Here's how the models will likely break down:

Alfa Romeo (in America): four models including the Giulia (sedan and touring variants of the 159 successor), a "large crossover", and a big, rear-wheel-drive 166 successor (likely to use Chrysler's LX platform).

Lancia (in Europe): using re-badged Chrysler and Dodge products, Lancia wants to remain (or is that become?) "near premium" by using the 300C (ok), the new-Sebring lineup (wait and see), and the Voyager (why won't you just die?).

Fiat (in Europe): will use the Dodge Nitro (somehow I don't see it winning people over), and Dodge's Journey crossover.

Thoughts on this newly globalized Fiat plan? You know where to go (it's down).

- By Phil Alex

Via: Automotive News


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