VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads

As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.

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VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class

With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

By Csaba Daradics

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Unholy Tuning: Audi R8 Sedan Based on A8 Limo

If you were ever wondering what an actuall Audi R8 sports sedan would look like, sorry to say, you're out of luck. However, if by any twisted chance you're interested in finding out what would happen if a first-generation A8 and R8 got naughty in bed, scroll down and check out the rest of the photos. According to the forum members of the Audizine site, the R8-wannabe sports sedan was snagged outside Hooters (now, why aren't we surprised...) in Montreal, Canada.

Source: Audizine

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ABT Treats New Audi A8 with 385-Diesel-Ponies and Styling Kit

Not quite the Audi S8-alternative we were expecting from ABT, but the diesel-powered AS8 appears to be a promising start. Using the 2011 A8 with the 4.2-liter V8 TDI as a base, ABT Sportsline tweaked the turbo diesel engine boosting output from 350HP and 800Nm to 385HP and 880Nm / 649 lb-ft of peak torque.

As no ABT conversion would be complete without the usual styling upgrades, the German tuner bundled a body kit comprising of a front spoiler, side skirt, a somewhat discreet boot lid spoiler and a new rear apron housing a diffuser and the new quad tail pipes.

A choice of 20- or 21-inch ABT CR alloy wheels wrapped in sport tires and an available matte black foil complete the upgrades to the AS8.

The new ABT AS8 – data and facts

ABT ENGINE TECHNOLOGY
Engine: 4.2 TDI, 4134 ccm capacity
Performance tuning: ABT Power
Performance: 385 HP/283 kW (standard: 350 HP/257 kW)

ABT AERODYNAMICS
ABT front wing
ABT side skirts
ABT rear wing (three-part)
ABT rear skirt with exhaust covers

ABT WHEEL TECHNOLOGY
ABT CR wheel in 20 and 21 inches
Available also as complete set of wheels with sports tires

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New Audi A8 L with Long Wheelbase and 500HP 6.3-liter W12

This here is the long wheelbase version of the all-new, fourth-generation Audi A8 that will debut at the this month's Beijing Motor Show in China with a new 6.3-liter W12 engine.

Ingolstadt's flagship limo has an overall length of 5,267 millimeters (17.28 ft), meaning it's 130 mm (0.43 ft) longer than the regular version. The wheelbase has grown by the same amount, to 3,122 mm (10.24 ft) while the height has increased by 2 mm (0.08 in) to 1,462 mm (4.8 ft). Width remains unchanged at 1,949 mm (6.39 ft).

All that extra length benefits rear-seat passengers who also get longer rear doors to further ease access.

For those that want the royal treatment, the German firm offers the option of two separate and power-adjustable seats that can be heated, ventilated and adjusted in a variety of ways including forward and back, seat cushion depth and seat back angle with top section adjustable separately.

Between the individual rear seats that are standard equipment in the A8 L W12 quattro, there's a full-length console that extends back from the center tunnel to the rear shelf, and can be specified with several goodies such as a folding table or a refrigerator.

Rear passengers also get separate controls for the air conditioning that is controlled by 25 adjusting motors, while Audi also offers an entertainment system with two 10.2-inch screens.

The A8 L W12 quattro model is powered by a new 6.3 FSI W12 engine with 500HP and a peak torque of 625 Nm (460.98 lb-ft) at engine speeds at 3,250 rpm. With this powerhouse, the A8 L accelerates from 0 to 100 km/h (62mph) in just 4.9 seconds and reaches a governed top speed of 250 km/h or 155 mph.

It consumes 12.0 liters per 100 kilometers or the equivalent of 19.6 US mpg.

The W12 version features subtle visual cues that differentiate it from the other A8 L's that will follow (with diesel and gasoline powertrains), including a unique radiator grille, chromed inserts of in the air inlets, and chromed applications on the exterior mirrors.

In the US, the 2011 model year A8 and A8L will go on sale in Fall 2010.

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