Hyundai Preparing New Elantra Coupe, Azera and Genesis R-Spec with 429HP V8

After registering record sales in 2010, Hyundai seems committed to an all-out offensive with the company reportedly planning to launch a coupe version of the 2011 Elantra and the new Azera sedan in the U.S. within the next year or so. According to an Autoweek report, the news was broken at the National Automobile Dealers Association (NADA) convention in San Francisco, where the Korean automaker also showed its dealers a photo of the upcoming coupe.

“They showed us a photo of it and it's gorgeous,” said Doug Fox, a Hyundai dealer from Ann Arbor, Michigan. “We weren't expecting that.”

It is said that the two-door model will go on sale this spring, however Hyundai spokesman Jim Trainor neither confirmed nor denied the existence of the car, simply stating that the alleged launch date is inaccurate.

Hyundai previewed the redesigned Azera as well, which will get a new 3.3-liter direct-injected V6 gasoline engine, estimated to deliver about 260HP and better fuel economy compared to the current model.

“It'll give us that step-up car from the Sonata for when Sonata owners come back and want something a little bit larger”, Fox said.

Dave Zuchowski, Hyundai's U.S. sales boss, told reporters that the new Azera is due in January 2012, with projected U.S. sales of 18,000-20,000 units per year.

The last item on the manufacturer’s list was the announcement of a new trim level for the imminent 2012MY Genesis, dubbed R-Spec. Hyundai Motor America CEO John Krafcik said that the new model, featuring a new 429HP 5.0-liter V8 engine and in-house-developed 8-speed automatic gearbox, would make its debut at this week’s Chicago Auto Show. Base price is expected to be between $45,000-$50,000.

By Csaba Daradics

Source: Autoweek

_______________________________GALLERY_______________________________

READ MORE - Hyundai Preparing New Elantra Coupe, Azera and Genesis R-Spec with 429HP V8

Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

The first Elantra spot, called “Hypnotized”, will air during the first quarter and it “questions the idea that compact cars are as good as they can be”. It will be followed in the third quarter by the “Deprogramming” ad, which states, among other things, that “compact cars can be more”.

“We love the Super Bowl’s ability to transform over 100 million Americans into advertising aficionados, so we went with a playful theme that ties a marketing-driven conspiracy theory to our fresh take on the compact car segment, the 40-mpg Elantra”, said John Krafcik, president and CEO, Hyundai Motor America. “Building from the first two Elantra ads in the AFC Championship Game, and 10 viral spots online right now, the Super Bowl shifts the campaign into top gear with what may be the biggest group therapy hypnosis session ever attempted”.

Last but not least, the fourth quarter will bring the “Anachronistic City” spot starring the 2011 Sonata Hybrid. By creating a sharp contrast between the car and a variety of obsolete devices, Hyundai wants to highlight its commitment to innovation.

All three ads are the creation of Innocean Worldwide Americas and feature the brand’s 2011 “New Thinking, New Possibilities” vision.

By Csaba Daradics

_______________________________VIDEO_______________________________

READ MORE - Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

Hyundai Veloster Rally Car to Land at 2011 Chicago Auto Show

Hyundai is certainly not wasting any time with its plans for the Veloster. Less than a month after the world premiere of the sporty three-door model at the Detroit Motor Show, and the South Korean firm released a teaser photo of a rally-prepped version, complete with Red Bull livery that will break cover at next week's 2011 Chicago Auto Show. Being a teaser, we don't get any additional information whatsoever with Hyundai pointing us towards its press event in Chicago on February 9 for more details.

We'll remind you that in the beginning of March, South Korea's largest automaker will also reveal the European specification Veloster at the Geneva Motor Show. It remains to be seen if we'll also see the rang4-topping version with a 1.6-liter turbocharged engine kicking out 208-ponies that we first told you about in our scoop story here.

Source: Hyundai via Jalopnik

_______________________________GALLERY_______________________________

READ MORE - Hyundai Veloster Rally Car to Land at 2011 Chicago Auto Show

Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While

Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America, a record audience is expected for this year’s game, which means that, overall, manufacturers might end up with a bargain.

With recent Super Bowls constantly surpassing forecasts for viewers, advertisers didn’t want to risk last minute premiums and bought their ads from New Corp.’s Fox in October.

“This is something we view as a very smart investment,” Scott Keogh, chief marketing officer of Audi of America, said in an interview. “This is our fourth Super Bowl, and every year has over-delivered.”

Advertisement prices peaked two years ago, when the average cost for a spot was $3 million and was marginally reduced in 2010 to about $2.97 million. For 2011, Fox may have charged more than $3 million for an ad, according to Needham & Co analyst, Laura Martin, who also estimates that the Green Bay Packers vs Pittsburgh Steelers game could generate up to $300 million in advertising sales, well over the $213 million recorded in 2009.

“Sunday, Feb. 6, 2011, will be the single highest-revenue generating day in the history of Fox,” Lou D’Ermilio, a spokesman for Fox Sports, said in an e-mail, while declining to comment on the actual rates.

The soaring audience numbers have attracted a record number of six carmakers, ordering airtime for nine brands during the game. Mercedes will be promoting its cars for the first time at the Super Bowl XLV, while BMW is back after a 15-year hiatus. Kia and GM are also on the list and, as a general rule, viewers can expect a plethora of creative, humorous ads, meant to deliver a so-called “cinematic moment”.

“You need to entertain and have some humor,” Keogh said. “You also need to tell a story. It’s a cinematic moment.”

So far, we have covered the efforts of Audi, Chevrolet, Kia and Volkswagen, but you can rest assured that there are plenty more clips to come in the next couple of days.

By Csaba Daradics

Source: Bloomberg

_______________________________GALLERY_______________________________

READ MORE - Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While

Hyundai Releases First Real Life Photo of the New i40 Mid-Size Model

Hyundai today gave us a new sneak peek of its upcoming i40 mid-size model with the release of the first real life image of the car, which is scheduled to receive its world premiere at the Geneva Salon on the 1st of March. The new i40 will replace the older generation Sonata in Europe competing in the D-Segment with the likes of the Ford Mondeo and Volkswagen Passat. At Geneva, we'll see the estate version of the model (probably named i40 CW) with the four-door sedan variant to follow before the end of the year.

Up until now, South Korea's largest automaker had only released a set of illustrations of the i40 CW (CrossWagon). The new photo shows off the interior of the i40, and in particular the dashboard with its sculpted shapes.

There's a big screen display mounted high up on the middle of the dash flanked by a pair of small air vents, underneath which nestle a bank of push buttons for ventilation and minor controls.

The company claims that new i40 "will move the company towards a ‘modern premium’ positioning that will bring high-end features and vehicle quality to Hyundai customers at accessible prices."

Hyundai has not released any details on the engine line-up, but it is believed that at launch, the i40 will be offered with a 2.0-liter four-cylinder petrol with direct injection and an output of around 170-horsepower, plus two variants of the a 1.7-liter turbo-diesel with 115 HP and 136 HP.

The new i40 will be joined in Geneva by the European specification of the Veloster sports model (see our scoop photos here) and the Curb small crossover concept study, which we first saw at the Detroit Motor Show this past January.

_______________________________GALLERY_______________________________

READ MORE - Hyundai Releases First Real Life Photo of the New i40 Mid-Size Model