What Ferrari claims to be its largest store in the world with more than 1,000 square meters of single-storey floor space entirely devoted to the Prancing Horse company, was officially inaugurated today in Dubai. The ribbon-cutting ritual was performed by human advertising boards Ferrari drivers, Kimi Raikkonen and Giancarlo Fisichella, together with Shafqat Malik, CFO Aldar Properties and Chairman of Fadar Retail, and Edwin Fenech, General Manager Ferrari Middle East & Africa.
For the event, Ferrari showcased its new California as well as a selection of both new and classic cars. The Italian supercar maker said that on Friday, October 30, there will be a large parade of Prancing Horse models that will start from Dubai, go to Abu Dhabi through Corniche and end at the Yas Marina F1 circuit. The parade is said to include approximately 100 historic Ferrari models and will be opened by a number of new Californias.
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