Today, the Chrysler Group LLC and it's Italian parent company partner Fiat presented the firm's long-awaited five-year business plan that's supposed to show how Fiat will turn the U.S. automaker's fate around and save the company from going down. Many interesting thing were said and shown at the eight-hour long press conference including Chrysler's new logo but in this post, we'll concentrate on the 2010-2014 product plan of the Chrysler Group's core division that comprises of the Chrysler, Jeep, Dodge Cars and Ram Truck brands.
The company's five-year product strategy that includes many new models based on Fiat platforms was unveiled by the Group's vice president of product planning, Joseph Veltri.
Starting off from Jeep, in 2010, aside from the market launch of the new Grand Cherokee, the Patriot, Compass, Wrangler and Liberty will be freshened. The following year, the Wrangler will receive another update including a new interior. 2013 will see the Jeep brand receiving three new models based on Fiat platforms including a small SUV, a common replacement for the Patriot and Compass, and a new Liberty. The Commander will most likely be dropped off in 2011.
Moving on the Chrysler, next year the brand will present the redesigned Sebring and 300 sedans while in 2012, a new Fiat-based compact sedan will join the range., In 2013, Chrysler will get three new products based on Fiat platforms, including a Fiat Group sourced small car (most likely the Punto), a successor to the Sebring and a new midsize crossover. An all-new Chrysler-developed Town and Country minivan will be presented in 2014.
In 2010, the Dodge Car brand will unveil refreshed versions of the Avenger and Journey, along with a fully redesigned Charger sedan and a new fullsize CUV. The Nitro will receive a facelift in 2011 as will the Challenger pony car while the Viper will be freshened up in 2012. The same year will see the introduction of a new Fiat-based compact sedan that will replace the Caliber which will be discontinued after 2012.
In 2013, Dodge will get yet two more Fiat-based models, a small car and a replacement for the Avenger sedan. The Grand Caravan will be replaced with a new model in 2014.
Finally, highlights of the newly-formed Ram Truck division's plans include the possible presentation of a new mid-size pickup truck based on a car platform in 2011, and the launch of Fiat-based small and large commercial vans in 2012. Furthermore, the company said that it will discontinue the production of the Dakota in mid-2011.
More details can be found in the presentation sheets below.
Chrysler LLC Group Product Plan 2010-2014
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Chrysler LLC Group Product Development
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