Chrysler intends to sell all three available versions of the Fiat 500 in the USA, including the base hatchback, the rag-top convertible and the sporty Abarth, according to the Detroit automaker's five-year business plan that was revealed to the press on Wednesday. As was the case with BMW and the launch of its MINI brand in the turn of the 21st century, the Italian mini will be sold in the States (as a Fiat) at Chrysler's dealerships.
But not all dealers will get the 500, as the company's Vice President of Network Development & Fleet, Peter M. Grady revealed. The Italian mini will be sold mainly in metro areas at select dealers that house all Chrysler Group LLC brands and will include a dedicated salon inside the dealership.
First up will be the North American version of the basic three-door model that will be powered by Fiat's new 1.4-liter Multiair 4-cylinder gasoline engine. Sales of this model will start in the U.S. in fourth quarter of 2010.
The three-door hatchback will be followed in 2011 by the partially drop-top 500 Convertible that features a rather simple rollback canvas retaining the car's roofline and C-pillar. The range will be completed in 2012 with the North American launch of the sporty 500 Abarth powered by a turbocharged four-cylinder engine.
While neither Fiat or Chrysler disclosed any other details on the North American 500s, buyers should expect to see many special and limited edition versions of all three models making their way to showrooms.
Fiat plans to build the North American Fiat 500 at a Chrysler plant in Mexico.
FIAT 500 HATCH
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FIAT 500 CONVERTIBLE [INCLUDING SPECIAL EDITION MODELS]
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ABARTH 500 [INCLUDING SPECIAL EDITION MODELS]
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